Founding Marketing Lead
- Founding Marketing Lead (B2B Growth & Demand Generation)
- Location: Paris (HQ) / Remote (Europe)
- Working model: Full remote possible; occasional travel required
Company Overview
We are a B2B technology company entering a new scale-up phase. We design and manufacture pellet-based industrial 3D printers, a specialised segment of advanced manufacturing.
Our product is validated, early customers are active, and the market opportunity is clear. Pellet-based printing expands access to thermoplastic materials (including injection-grade compounds) and supports industrial-scale production where efficiency, material choice and sustainability matter.
To support our 2026 growth objectives, we are strengthening our go-to-market with a more systematic, data-driven approach. Marketing is becoming a strategic function, and we are hiring a Founding Marketing Lead to build and scale the marketing function from the ground up.
Role Overview
The Founding Marketing Lead will own the company’s marketing function end-to-end, covering marketing strategy, demand generation, content, product marketing, and marketing operations.
The primary focus of the role is to build a scalable lead acquisition engine and improve funnel performance, with direct accountability for pipeline contribution and lead quality.
This position combines strategic planning with hands-on execution and requires close, ongoing collaboration with Sales and company leadership to ensure alignment on target accounts, qualification criteria, and revenue outcomes.
Key Responsibilities
Team & Function Development
- Build the marketing function progressively, starting as an individual contributor
- Define processes and best practices to support long-term growth
- Support future hiring and manage external partners or agencies as the company scales
Marketing Strategy & Positioning
- Define the marketing strategy in alignment with overall business objectives
- Identify and refine ICPs, buyer personas, and value propositions
- Ensure consistent and coherent messaging across all go-to-market channels
Demand Generation & Lead Acquisition
- Build and manage scalable organic and paid lead generation channels (website, email, paid media, content, events, partnerships)
- Plan and execute campaigns to generate qualified inbound and outbound demand
- Monitor and optimise conversion rates across the full funnel (awareness to SQL)
Marketing Operations & Analytics
- Select, implement, and manage marketing tools, CRM, and automation systems
- Define MQL and SQL criteria in alignment with Sales
- Track performance through clear KPIs (pipeline, CAC, ROI, conversion rates)
- Provide structured and regular reporting to leadership
Sales Enablement & Alignment
- Work closely with Sales to ensure alignment on targets and lead quality
- Develop and maintain sales enablement materials (presentations, case studies, messaging)
- Establish feedback loops to continuously improve funnel performance
Required Qualifications
- 5+ years of experience in B2B marketing, ideally within startups or scale-ups
- English Mandatory, French or other languages are a plus
- Proven experience in demand generation, lead acquisition, and funnel management
- Strong analytical skills and experience with CRM and marketing automation tools
- Experience working closely with Sales in a revenue-driven environment
Preferred Qualifications
- Experience building a marketing function at an early stage
- Background in technology or complex B2B sales cycles
- Experience working across multiple markets or regions
What We Offer
- A founding, high-impact role within a growing B2B company
- Direct interaction with executive leadership and strategic decision-making
- Opportunity to design and scale the marketing organization
If you are looking for career opportunities, we have a dedicated email address: jobs@pollen.am.
